Article: The New Faces of Digital Readers | Monday Note

July 5, 2011

1 / There is still a long way to go for applications to match browser adoption; it is mostly a question of interface quality. 2 / People expect real-time news, including in applications, or the added value needs to be outstanding.
3 / Digital editions carry more of the brand attributes; but as long as they are not supported by better applications, and able to provide real time news updates, they will remain a relatively small market.
4 / The advertising model needs a bigger dose of creativity: a large chunk of readers would agree to more ads as long as their publication remains free — which paves the way to reinventing the sponsoring model for digital editions or for encapsulated contents.

(via Instapaper)

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